Alt Sports Data – A Sports Betting Data Supplier
and live betting
+ sportsbook models
into your platform
and market adaptation
Alt Sports Data (aka AltSportsData) is a betting data supplier that turns rights to Formula 1 and more than two dozen other sports properties into real-time feeds sportsbooks use to build betting markets. San Diego-based ALT is the official betting data supplier for Formula 1 and describes itself as a connector between alternative sports and the regulated betting industry
What Alt Sports Data's Portfolio Covers
Alt Sports Data’s official Formula 1 rights deal, announced in February 2025, made ALT the exclusive source of real-time predictive analytics and priced odds solutions for F1 betting markets worldwide. Beyond F1, the company already supplied dynamic pricing, betting odds, and customer data for more than 25 sports leagues and properties by mid-2025, including a data rights deal with motorcycling’s SuperMotocross League and betting data partnerships with Athletes Unlimited and the National Hot Rod Association.
The F1 deal alone reaches a fanbase that grew past 826 million globally, with the US portion of that audience expanding by roughly 52 million fans between 2023 and 2024. Alt Sports Data’s leadership includes co-founders Todd Ballard and Joe Dunnigan, and the company has raised total funding above $9.5 million across a seed and Series A round since its 2021 founding.
F1 Betting Data and In-Play Markets
Formula 1 betting has grown into a real book for sportsbooks covering Grand Prix weekends, and official F1 data gives operators race-day and in-play micro markets built on ALT’s proprietary trading platform instead of delayed public feeds. Real-time predictive analytics drive those micro-market prices, letting a sportsbook price a pit stop, a sector time, or a qualifying position as its own bet instead of folding everything into a single race winner market.
“We are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets and micro-market solutions,”
– Todd Ballard, co-founder and chief marketing officer at ALT Sports Data.
Why Sportsbooks License Alt Sports Data Feeds
A sportsbook operator without a direct rights relationship to F1 or an alternative sports property has to build markets off public or delayed data, which limits pricing precision and in-play speed. Licensing a betting data and odds feed from the rights holder itself, through Alt Sports Data, gives an operator sportsbook-ready markets for operators around F1 and other properties without building a separate data pipeline for each sport.
Sports book operators looking to expand beyond the standard football, basketball, and tennis lineup use alt sports data to reach sports enthusiasts who follow F1 or niche leagues but have had thin betting options until proprietary feeds made deeper markets possible. Joe Dunnigan, ALT’s co-founder and CEO, has said the company fields five to ten inquiries per week from leagues looking to move into legal, regulated sports betting.
Alt Sports Data at a Glance
| Focus area | Detail |
|---|---|
| Core rights | Official Formula 1 betting data since February 2025 |
| Format | Real-time odds and micro markets via proprietary trading platform |
| Reach | 25+ leagues and properties, including F1, SuperMotocross, Athletes Unlimited, NHRA |
| Client type | Regulated sportsbooks and operator partners |
Where This Fits for BSW Operators
BSW’s sportsbook software operates on a data-agnostic architecture: odds, in-play pricing, and micro markets can come from any licensed feed an operator brings in, including a rights-holder source like Alt Sports Data for F1 or another alternative sports property. An operator building a book that wants to offer Formula 1 or a niche league alongside the standard football and basketball lineup does not need a separate platform for it, just a data feed plugged into the same trading and risk layer BSW already operates. That flexibility matters most for operators in markets where alternative sports draw real betting volume but the major data suppliers have not prioritized coverage.
FAQ
What is ALT Sports Data and what services do they provide?
Alt Sports Data is a betting data supplier headquartered near San Diego, holding rights to Formula 1 and 25+ other sports properties, and distributing real-time betting data, odds, and micro-market pricing to regulated sportsbooks.
Who owns Opta?
Opta is owned by Stats Perform, a separate sports data company from Alt Sports Data, focused on statistics and analytics across mainstream sports instead of alternative sports betting feeds.
Who are the biggest competitors of FanDuel?
FanDuel’s main competitors in regulated sports betting include DraftKings, BetMGM, Caesars Sportsbook, and ESPN Bet, all competing for market share in the US sports betting market.
Who are the key people and investors at ALT Sports Data?
Alt Sports Data was co-founded by Todd Ballard, who serves as chief marketing officer, and Joe Dunnigan, who serves as CEO. The company’s funding rounds have included backing from Relay Ventures, among other institutional investors.
How much funding has ALT Sports Data raised and when were they founded?
Alt Sports Data was founded in 2021 and has raised more than $9.5 million across a 2024 seed round and an April 2025 Series A round, ahead of securing its Formula 1 betting data partnership.
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