White Label Casino
& Sportsbook Software

Launch an iGaming business in just 35 days

Ready infrastructure

under your brand

Casino & Sportsbook

in one platform

150+ integrated providers

& 100+ payment systems

Backoffice

with full control

White Label
Casino Solution

White Label is one of the fastest ways to enter iGaming without long development or high upfront costs. You get a ready-to-launch casino and sportsbook platform under your brand, including 10,000+ games, 150+ providers, bonuses, and full admin tools.

The platform is mobile-ready, multi-language, and built to scale. With experience across 20+ countries, we connect the most relevant payment solutions for your GEO. Launch time is around 4–5 weeks, so you can go live and start operating quickly.

WHAT
do you get?

Everything you need to launch fast and operate with confidence.

Platform

  • Casino & Sportsbook
  • Web platform
  • User-friendly mobile UX
  • Multi-language localization
  • Branded under your name

Operations

  • Admin panel
  • Player management system
  • Real-time statistics
  • Risk & operations tools

Growth

  • Bonuses, promos
  • Affiliate system
  • Analytics tools

Content

  • 10,000+ games
  • 150+ providers

Branding

  • Your logo and visual identity
  • Fast UI adjustments
  • Ready structure with minimal setup
  • Continuous platform updates

Payments

  • 100+ payment systems
  • PSP integrations
  • Crypto payments
  • Multi-currency support

Providers
& Payment systems

Your White Label
Launch Timeline

We handle the setup so you can focus on your market, traffic, and growth.

Step 1

Requirements & Setup

Week 1

We define the basic structure of the project: target GEOs, branding, payment flow, provider priorities, and operational needs. This stage is focused on fast alignment and clear launch scope.

Step 2

Platform Configuration

Weeks 2–5

We prepare the platform environment, configure the main modules, and set up the base infrastructure. This includes the ready platform core, admin tools, and standard functionality needed for launch.

Step 3

Branding & Interface Setup

Weeks 3–4

Your White Label product is adapted to your brand. We implement your logo, colors, key visual assets, and UI adjustments within the existing platform structure.

Step 4

Providers & Payments Integration

Weeks 4–5

We connect the required game providers, sportsbook feed, and payment solutions based on your GEO and business model. Multi-currency and crypto-ready setups can also be configured at this stage

Step 5

Testing & Pre-Launch Checks

Week 5

Before launch, we run testing across the platform to validate payments, provider performance, user flows, and overall stability.

Step 6

Launch

Week 5

Once everything is approved, the platform goes live. Our team supports the launch and remains available for post-launch updates and 24/7 technical support.

Ready to Launch Your
White Label iGaming Business?
Get access to the platform demo and a tailored commercial offer.

FAQ

How long does the launch take?

In most cases, a White Label platform can be launched in around 35 days from kickoff to go-live. The exact timing depends on branding, integrations, and payment setup.

What is included in White Label?

You get a ready iGaming platform under your brand, including casino and sportsbook modules, admin panel, player management, bonuses, affiliate tools, provider integrations, payment setup, and ongoing technical support.

What is the difference between White Label and Turnkey?

White Label is faster and more cost-efficient. It uses a ready infrastructure with branding and setup under your business. Turnkey is a more custom product built from the ground up around your exact requirements.

Can I use my own branding?

Yes. The platform is launched under your brand, with your logo, colors, and visual identity applied to the user-facing interface.

Do you support payment integrations?

Yes. We support 100+ payment systems, including crypto, and can connect the payment solutions that fit your region and business model.

Do you provide licenses?

Licensing is decided individually, based on your business needs, GEO, setup, and GGR. Contact our manager for a free consultation.

What is the difference between white label and turnkey here?

White Label launches in about 35 days on BSW’s managed infrastructure, with real customization beyond a logo swap. Turnkey is a fully bespoke build, built around your own specifications from scratch. Licensing works the same either way: BSW doesn’t issue local gambling licenses, so obtaining one stays with you no matter which model you pick.

Can I use your licence instead of getting my own?

BSW’s own license unlocks access to providers and payment gateways gated to licensed operators, so you can plug into premium content and PSPs without holding that access yourself. It doesn’t cover local legality. Whether you’re allowed to accept players in a given country is a separate legal question, decided by that country’s regulator, not by BSW’s license.

Can I run the platform under my own brand and domain?

Yes. The site launches under your own brand and domain, with your colors, logo, and visual identity on top of the platform. What stays on BSW’s side is the infrastructure underneath: hosting, uptime, and the technical stack that keeps the product live, so your team can focus on the brand and the business, not the backend.

What can I change on the site after launch?

After launch you manage game providers, upload banners, send notifications to players, and run bonuses yourself from the back office. Everything else, such as game order on the lobby or changes to the front end and design, goes through your BSW project manager.

Ready to
launch your business?

An advanced provider of betting software operating globally. A wide range of innovative products and services for both sports and virtual and casino betting.

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